1 min readDo Rankings Still Matter in Emerging Markets?University rankings remain part of the decision-making equation - but their weight is changing, particularly in emerging markets where...
1 min readDigital First, but Not Digital Only: The Rebalancing of Recruitment ChannelsThe international recruitment landscape has changed - but not in the binary way many predicted. Digital isn't replacing face-to-face;...
1 min readUnderstanding International Parent Expectations: What Influences Decision-Making?Behind every international student is a parent - often the financier, advisor, and ultimate decision-maker. Ignoring this stakeholder is...
1 min readWhat Makes a Market ‘Sustainable’ for International Recruitment?In the race to expand international student enrollment, not every market is created equal. Some deliver quick wins; others offer...
1 min readThe Shift Toward Smaller Institutions: Why Niche Colleges Are Gaining Global AttentionHistorically, international students gravitated toward large, well-known universities with deep academic catalogs and global name...
2 min readWhat International Students Are Prioritizing in 2025: Beyond Rankings and TuitionFor years, university rankings and tuition affordability were the dominant filters international students used to evaluate study...